“You’ve got e-mail!”
If you’re as old (or young) as I am, you’ve probably heard of AOL’s historic tagline on TV, the internet, or from another person when the web was just beginning to grow from its infant state. It was probably thanks to AOL that we all fell in love with electronic mail and the idea of it.
Email was probably one of the first exciting practical applications of the internet because it allowed for what previously took decades to do in the form of snail mail and turned it into something awesome. Email allowed people and organizations to shrink the time it took to communicate into mere seconds.
Nowadays, you’re probably bombarded with a boatload of information from instant updates from Tweets, to casual status updates from friends on Facebook, to instant messages from WhatsApp or Slack. We can probably attribute all of those technologies to the advent of email. If you’re like me, you probably have dozens of accounts spread out over the internet but still find yourself using email anyways.
Why should I invest in email marketing?
If you use email and think there’s a stigma around that, you don’t have to worry about it at all. There are about 3.7 billion email users globally which is a fantastic statistic statistic to convince yourself and your boss that email marketing does work and will work for your business.
Still not convinced? Wordstream compiled a list of statistics to help guide businesses in their email strategy. These are some of the amazing results email marketing produced:
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation
- Welcome emails are incredibly effective: on average, 320% more revenueis attributed to them on a per email basis than other promotional email
- 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
- For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.
Building a successful email campaign is admittedly hard but based on the stats above, it’ll be worthwhile for any business to include email marketing in their marketing strategy.
The problem is, many people don’t know how to start, and most people who have started building email campaigns think they are doing it right, but it turns out they are still failing to convert on their email campaigns.
Why do you think that is?
In my next post, I will talk about how to best practices to create an effective email marketing campaign so stay tuned!
