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Why email marketing is important for maintaining customer relationships in 2019

Digital Marketing / By

If you’re like me who signs up to newsletters from many brands and organizations looking for the best value out of them, nothing feels better than being personally welcomed from a human being and being offered a welcome discount for my first purchase. Establishing the customer relationship Welcome emails are a great way to establish your …

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Why email marketing should be adopted by your business if it hasn’t already

Digital Marketing / By

“You’ve got e-mail!” If you’re as old (or young) as I am, you’ve probably heard of AOL’s historic tagline on TV, the internet, or from another person when the web was just beginning to grow from its infant state. It was probably thanks to AOL that we all fell in love with electronic mail and …

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Should Ads be Naked on our feed?

Digital Marketing / By

Exploring the importance of advertising transparency on social media. Advertorial and sponsored content marketing is becoming more and more popularized due to the growth of social media marketing and the volume of social media influencers. Anyone can become an influencer — just easily create an account on Instagram, Twitter, Facebook, Youtube, Pinterest, LinkedIn or a social media …

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About Me

I’m a Digital Marketing Strategist with experience working in B2B, B2C and Non-Profit environments in Toronto, ON.

I’ve worked in the private and non-profit sectors doing work in many facets of digital marketing including:

  • social media and content marketing
  • marketing automation
  • email marketing
  • eCommerce (Shopify, WooCommerce)
  • SEO
  • search marketing
  • website development and design
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