What is email deliverability? It’s how the emails you send to your lists reach their inboxes or not. You might be thinking, “But its just email. It should just send no matter what. Right?” In a way yes — if you sent emails back in the 1990s or early 2000s. Nowadays, email has evolved and …
If you’re like me who signs up to newsletters from many brands and organizations looking for the best value out of them, nothing feels better than being personally welcomed from a human being and being offered a welcome discount for my first purchase. Establishing the customer relationship Welcome emails are a great way to establish your …
Why email marketing is important for maintaining customer relationships in 2019 Read More »
“You’ve got e-mail!” If you’re as old (or young) as I am, you’ve probably heard of AOL’s historic tagline on TV, the internet, or from another person when the web was just beginning to grow from its infant state. It was probably thanks to AOL that we all fell in love with electronic mail and …
Why email marketing should be adopted by your business if it hasn’t already Read More »
The Importance of Understanding the Fine Line Between Fair Dealing and Plagiarism for Content Marketing. You’re in the middle of creating content to publish which has a deadline in 4 hours. Writer’s block takes over and you’re brain-dead for a good period before the gears begin to click in your head. You’re left with an …
Don’t be a Copycat, be a Good Copywriter Instead. Read More »
I’m a Digital Marketing Strategist with experience working in B2B, B2C and Non-Profit environments in Toronto, ON.
I’ve worked in the private and non-profit sectors doing work in many facets of digital marketing including:
