email marketing

How to choose an email marketing tool for small businesses

How to choose an email marketing tool for small business owners Before you go jumping into writing and designing your email campaigns, you need to choose an email marketing tool. Email marketing is important for small businesses to build relationships with customers. Here’s how to choose an email marketing tool for small business. Email marketing …

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Why email marketing is important for maintaining customer relationships in 2019

If you’re like me who signs up to newsletters from many brands and organizations looking for the best value out of them, nothing feels better than being personally welcomed from a human being and being offered a welcome discount for my first purchase. Establishing the customer relationship Welcome emails are a great way to establish your …

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Why email marketing should be adopted by your business if it hasn’t already

“You’ve got e-mail!” If you’re as old (or young) as I am, you’ve probably heard of AOL’s historic tagline on TV, the internet, or from another person when the web was just beginning to grow from its infant state. It was probably thanks to AOL that we all fell in love with electronic mail and …

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