What is email deliverability? It’s how the emails you send to your lists reach their inboxes or not. You might be thinking, “But its just email. It should just send no matter what. Right?” In a way yes — if you sent emails back in the 1990s or early 2000s. Nowadays, email has evolved and …
If you’re like me who signs up to newsletters from many brands and organizations looking for the best value out of them, nothing feels better than being personally welcomed from a human being and being offered a welcome discount for my first purchase. Establishing the customer relationship Welcome emails are a great way to establish your …
Why email marketing is important for maintaining customer relationships in 2019 Read More »
You’re probably sitting in the comfort of your home or office thinking, “Okay, now is the best time to start creating email campaigns” but you don’t know where to start. Or, if you’ve already invested in an email service provider (ESP), you start asking yourself and your team, “How do I know the email campaigns …
“You’ve got e-mail!” If you’re as old (or young) as I am, you’ve probably heard of AOL’s historic tagline on TV, the internet, or from another person when the web was just beginning to grow from its infant state. It was probably thanks to AOL that we all fell in love with electronic mail and …
Why email marketing should be adopted by your business if it hasn’t already Read More »
My parents use it. My cousins abroad use it. My colleagues and classmates use it. I use it. Whether you like it or not, let’s face it, mobile devices are becoming an extension of one’s self and it would be very difficult to go about your day without it. It’s even supported by evidence gathered …
What’s on the Mobile Device of a 24-Year-Old in 2019? Read More »
Exploring the importance of advertising transparency on social media. Advertorial and sponsored content marketing is becoming more and more popularized due to the growth of social media marketing and the volume of social media influencers. Anyone can become an influencer — just easily create an account on Instagram, Twitter, Facebook, Youtube, Pinterest, LinkedIn or a social media …
The Importance of Understanding the Fine Line Between Fair Dealing and Plagiarism for Content Marketing. You’re in the middle of creating content to publish which has a deadline in 4 hours. Writer’s block takes over and you’re brain-dead for a good period before the gears begin to click in your head. You’re left with an …
Don’t be a Copycat, be a Good Copywriter Instead. Read More »
The word literacy means having the ability to read and write. Therefore, if you append “digital” before it, you get a term that means having the ability to read and write on a digital platform. Right? Well, some people may agree, but I think there it goes beyond just reading and writing. Being digitally literate …
Digital Literacy — You either have it, or you can work on it Read More »
I’m a Digital Marketing Strategist with experience working in B2B, B2C and Non-Profit environments in Toronto, ON.
I’ve worked in the private and non-profit sectors doing work in many facets of digital marketing including:
